Insights / notes from the build
What we learn making systems work.
Short, specific pieces on commercial software. Written for owners and operators, not for search engines.
- 01Revenue systemsThe quote is the productIn complex services, quote speed and clarity decide more deals than any other factor. What that means for how you build.
- 02AviationWhy charter brokers lose trips they should winA breakdown of the four-hour window, and where the hours actually go.
- 03ArchitectureBuy the boring parts, build the part that wins workA practical rule for deciding what to build custom and what to plug in.
- 04OperationsThe spreadsheet is a specificationYour fragile master sheet already documents the system you need. How to read it.
- 05PerformanceSub-second is a commercial decisionWhat load time costs on high-value enquiry pages, measured on live systems.